"The Art of the Advantage may come to rival Sun Tzu's work as a source of Eastern wisdom that can be put to practical use by Western business leaders.  ... Any business leader will gain an advantage by using this book.."

-- The Philadelphia Inquirer
 

"Viewing business strategy through this innovative lens can lead a strategist to conceive of competitive options that might not have been otherwise considered."

-- David Wenner, retired McKinsey Director



“In “The Art of the Advantage”, Kaihan Krippendorff has written a remarkable book which revives ancient Chinese principles as a method for strategic thinking. This refreshing approach is easy to learn, has proven successful for thousands of years and will profoundly inspire your competitive advantage. It will become your strategic compass.”

-- Colleen Brown, EVP Business Development, Belo Corp.



“Kaihan Krippendorff has built a footbridge between Eastern wisdom and Western business. The Art of the Advantage offers 36 timeless lenses to bring fresh perspective to familiar situations. It is a treasure for the true strategist.”

-- Jacques Antebi, Partner, McKinsey & Company


“Krippendorff distills the wisdom accumulated through 2,000 years of warfare in China and shows how powerful a framework it can be for developing modern business strategies. Unlike other business books that purport to provide a recipe for success but are really peddling a fad, The Art of the Advantage offers a timeless strategic playbook from which the reader can pick and choose.

“For anyone who must compete with one of the Goliaths of modern business like Wal-Mart or Microsoft, The Art of the Advantage offers not only hope but proven strategies for surviving and thriving."

-- Paul Winslow, Director of Strategy, Toys “R” Us
 

“Kaihan has artfully blended the lessons of the 36 Strategems in an exciting way that makes an ancient eastern treasure approachable to western audiences.

"The stratagems that Krippendorff illustrates are a re-discovered treasury that offers insights into their unfamiliar philosophy. Leading western firms have already incorporated the stratagems into their competitive arsenals. This is a masterful work that cannot be ignored.”

-- Kathryn Rudie Harrigan, Henry R. Kravis Professor of Business
    Leadership Columbia Business School

“Art of the Advantage provides the thoughtful analysis demanded by an increasingly globalized world. Krippendorff’s efforts to synthesize ancient Chinese war stratagems and modern-day business conundrums will be interesting not only to students of Chinese thought but to managers looking to broaden their strategic perspective.”

-- Ming-Jer Chen, E. Thayer Bigelow Research Professor, Darden
    Business School, University of Virginia, and author of Inside
    Chinese Business.