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Business as warfare—while the comparison is time-honored, today's competitive terrain calls for fresh tactics. Now, Kaihan Krippendorff, a former strategist with McKinsey & Company, mines new inspiration from an ancient source—The 36 Stratagems, a 2,500-year-old treatise born during China's Warring States period. While less famous in the West than I Ching, Sun Tzu's The Art of War and the Tao Te Ching by Lao Tzu, The 36 Stratagems is no less relevant than those works to the business strategist of today. Krippendorff demonstrates how to outflank the competition by adapting Chinese warfare philosophy to create nimble, unpredictable corporate strategies. He argues that we should add a fundamentally different approach to our strategic toolkit, one based on strategic patterns. He shows that by using The 36 Stratagems to build strategy, managers and modern-day strategists can become more effective and creative strategists. By viewing competition through the lens of stratagems, the complexities of power – the moves and counter-moves that determine success or failure in war, politics, and business – come into focus. We begin to more clearly understand competition. By using the stratagems to build strategies, we can create more innovative strategies – ones that our competition does not see as options and that therefore catch our markets off-guard. Each stratagem reveals new avenues of action that our current perspective does not allow us to see. See his speakers video (broadband or dialup) and hear his recent interview on NPR's "Motley Fool Radio." See recent press, author bio, and endorsements. |
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