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TOOLS
Purchase our products here. (All Prices are in US Dollars)
Hide a Dagger Behind a Smile
Paperback
$14.95
Today's
global economy is a
battleground. To survive and
thrive, you'll need every weapon
you can get. Microsoft, Sony,
and Starbucks use business
practices based on the ancient
Chinese military text
The Thirty-Six Stratagems -
now you can, too. Author Kaihan
Krippendorff explains how to
apply each stratagem to make
your business profits soar, such
as:
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Stratagem #1-Kill with a
Borrowed Knife: Indirect
attacks on your adversaries
can catch them off guard.
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Stratagem #19-Watch the
Fire on the Other Shore:
Companies that temper
power with patience will be
more competitive in the long
run.
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Stratagem #33-Hide a
Dagger Behind a Smile:
Threatened adversaries
resist-trusting ones do not.
With Hide a Dagger
Behind a Smile, you can take
on your competitors and
win-one battle at a time.
With Hide a Dagger Behind a
Smile, you can take on your
competitors and win-one battle
at a time.
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The Art of the Advantage
Hard Cover
($30.00 includes S & H) |
The Art of the Advantage
Paperback
($20.00 includes S & H) |
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Art of the
Advantage brings to life the centuries-old thirty-six Chinese
stratagems and explains how they can be used as tools for
outthinking the competition. Author Kaihan Krippendorff shows how in
using Chinese philosophy, companies can create unfamiliar,
cutting-edge corporate strategies that are often unfamiliar to
Western companies allowing them to take their western competitors
unaware and make them more competitive. Throughout the book,
Krippendorff blends ancient Chinese stories with modern business
strategy cases to illustrate that there are thirty-six fundamental
patterns of competition, by learning them you can become a more
creative and effective strategist. The book can be used as a toolkit
- part of our "Rapid Cycle Strategy" methodology - to quickly and
consistently developing innovative competitive strategies. |
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The Art of the Advantage
Flash Cards
$25.00 |
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| The 36 Stratagems Flash Cards are a
tool to familiarize yourself and your team with each of the
36 patterns of competition. By using the cards and playing
with them you can become a more creative and effective
strategist and problem solver. They are inspired on the The
Art of the Advantage book, written by Kaihan Krippendorff,
and are part of the "Strategy Cycle" methodology to quickly
and consistently develop innovative strategies. |
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The Art of the Advantage
Training DVD
($1250.00 includes S & H)
The Art of the Advantage
36
Strategies to Seize the Competitive Edge
By Kaihan Krippendorff
Outthink your competition with a rapid methodology for designing
out-of-the-box competitive strategies.
Contrary to commonly-held assumptions, size and resources play minor
roles in a company’s competitiveness. The Fortune 500 is dominated
by companies once small that overcame larger adversaries. Military
history is filled with stories of weak armies defeating larger
enemies.
Kaihan Krippendorff has studied corporate conflicts for over a
decade. His work shows that creativity and flexibility are more
important than money or size. He has found that companies do not
beat their competition by outspending their competitors. Rather they
win by outthinking their competition.
The key to gaining a competitive advantage is to find a "winning
move" to which your competitor will not respond. History’s greatest
military strategists, from Sun Tzu to Napoleon Bonaparte had the
ability to see such a “winning move”. Similarly, the most
competitive companies of the last decade dominated their peers by
making strategic choices which others viewed as illogical.
Is there a "winning move" you have not considered?
This DVD will engage you in a powerful strategy development
methodology – based on a set of ancient Chinese warfare metaphors –
to rapidly design a plan to outmaneuver your competition. Kaihan
uses this methodology to help Fortune 500 corporations including
Microsoft, Pfizer, and Fidelity Investments design out-of-the-box
competitive strategies.
You will learn:
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The 36
patterns of competition
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A seven-step
cycle for unleashing strategic innovation
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The three
fundamental sources of advantage
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How to
design strategies your competition will choose not to respond
to.
"The Art of the Advantage offers 36 timeless lenses to bring
fresh perspective to familiar situations. It is a treasure for
the true strategist."
– Jacques
Antebi, Partner, McKinsey & Co.
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| Forms and tools:
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Step 1 - Complete the
Challenge Definition Form and the Game Map in the workbook
(currently available to people who attend our workshop).
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Step 2 - Choose 5 to 10 stratagems to work with using the
"StratagemSelector"
(select "enable macros" when you open this file)
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Step 3 - Generate options using a list of stratagem from the workbook
and/or the question in Appendix A of "The Art of the Advantage" book
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Step 4: prioritize options using the
Option Prioritization form in the workbook, or, if you are voting,
use the StratagemSelector tool
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Step 5: test/prove your chosen options using the
Hypothesis Tree form and/or the Competitive Response Analysis form
in the workbook
Links to the 36 Stratagems:
Links to the Art of War:
Taoist links:
Links to ancient Chinese stories:
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